About

Behind
100S.

A one-person creative studio with a single focus: short-form video that performs on paid social.

I make ads that don't look like ads.

100S exists because the polished, over-produced brand spot doesn't win on the feed anymore. What works is content that feels native — like a real person picked up their phone and told you why they love something.

No bloated agency, no month-long timelines, no ten-person approval chain. Just fast, native-feeling video built around what actually converts, and enough volume to find the winners.

You bring the product. I bring the hooks, the angles, and the testing mindset to turn it into creative that earns its spend.

48h
Typical first-draft turnaround
9:16
Built for where people watch
1:1
You work directly with me
Variations to find the winner
01

How I think

Three principles behind every piece that leaves the studio.

01

Hook first

If the first three seconds don't stop the scroll, nothing else matters. Every video is built back-to-front from a hook that earns attention.

02

Volume finds winners

No one guesses the winning ad. You test angles, formats, and hooks at volume — then pour spend into what the data picks.

03

Native beats polished

Content that looks like the platform it lives on outperforms content that looks like an ad. Fitting in is the strategy.

02

Working together

Lean by design. Fewer people between your brief and finished creative means faster turnaround and a lower price than an agency.

01

Direct

You talk to the person making the work — no account managers in the middle.

02

Fast

Fixed scope and a tight process mean drafts in days, not weeks.

03

Flexible

Scale the volume up or down each month as your testing needs shift.

04

Honest

If a format isn't working, I'll tell you and change course — the goal is results, not billable hours.

Let's make
something that sells.

Tell me about your product and what you're trying to move. I'll reply within a day.